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Campaign goal / review request

Review Request Email Templates

Browse industry-specific review request templates with business moments, objections, CRM setup patterns, and sequence context.

Status: reviewed collection2 templates · 2 industries · 2 sequences · 3 platform fits

Straight answer

The service or appointment is complete.

Best fit

HVAC Contractors: A customer just had a completed HVAC service visit and satisfaction is likely highest.

Conditional fit

Job, visit, purchase, or appointment marked complete; stop on reply, booking, stage change, or opt-out.

Main tradeoff

They may ignore the ask unless it is specific, easy, and not review-gated.

When To Use This Campaign Type

Use review requests after a completed job, visit, case milestone, appointment, or purchase. Timing matters because the experience is still fresh, but the ask must stay honest and easy.

  • The service or appointment is complete.
  • The customer has enough context to give useful feedback.
  • The team can ask without filtering only happy customers.

Best For

  • Recent customers or clients.
  • Post-service workflows.
  • Teams that need reputation signals without review gating.

Not Best For

  • Unresolved complaints.
  • Only asking customers who gave private positive feedback.
  • Contacts who opted out of marketing communication.

Templates For This Goal

HVAC ContractorsPost ServiceRisk: low

Review Request

Request a Google review within 24 hours of a completed job, while satisfaction is at its peak

View template

Business moment

A customer just had a completed HVAC service visit and satisfaction is likely highest.

Primary objection

They may ignore the ask unless it is specific, easy, and not review-gated.

Sender

office manager

Recipient

recent service customer

Sequence: HVAC Post-Service Review and Plan SequencePlatforms: GoHighLevel, ServiceTitan, Constant ContactStatus: reviewed
Plumbing CompaniesPost ServiceRisk: low

Post-Job Plumbing Review Request Email

Request honest feedback after a completed plumbing job without review gating or ignoring an open service issue

View template

Business moment

A residential plumbing job was completed within the last 24 hours with no open callback, complaint, warranty issue, or billing dispute.

Primary objection

The customer will ignore a vague review request or resent one sent before a service problem is resolved.

Sender

dispatcher

Recipient

recent plumbing service customer

Sequence: Plumbing Post-Job Review and Maintenance Plan SequencePlatforms: GoHighLevel, ServiceTitan, Constant ContactStatus: reviewed

Industries Where This Goal Matters Most

Related Sequences

post service

HVAC Post-Service Review and Plan Sequence

Capture a review, handle service feedback, and introduce the maintenance plan while satisfaction is fresh.

Trigger: Job completed and invoice closed.

Timing: Within 24 hours, Day 2, Day 9

post service

Plumbing Post-Job Review and Maintenance Plan Sequence

Capture honest feedback, route service recovery, and present a transparent annual plumbing plan after a successful job.

Trigger: Residential plumbing job completed with no open callback, complaint, warranty issue, refund, or billing dispute.

Timing: Within 24 hours, Day 2

Email Platform Setup Pattern

Trigger

Job, visit, purchase, or appointment marked complete

Delay

Same day or within 24 hours

Segment

Completed customer record with consent context

Action

Send review request and route replies to the owner

Stop condition

Customer leaves review, replies, opts out, or needs support follow-up

Current template examples reference: Constant Contact, GoHighLevel, ServiceTitan.

Common Mistakes To Avoid

Review gating

Do not only request reviews from people who privately indicate they were happy.

Making the ask too broad

Ask for one specific next step and make the link easy to find.

Related Campaign Goals