Content and design
Generates or rewrites titles, paragraphs, calls to action, subjects, images, and beta email designs.
AI email marketing / Email platforms with a built-in AI layer
Aura is Brevo's AI layer for writing and rewriting email content, generating images and subjects, building audiences, and querying marketing data in plain language.
Quick verdict
Aura is a practical embedded assistant for Brevo operators. The decision should turn on the exact plan, beta access, and whether data analysis or segmentation—not drafting alone—removes a real bottleneck.
Generates or rewrites titles, paragraphs, calls to action, subjects, images, and beta email designs.
Adds natural-language analysis and segmentation alongside predictive sending.
Feature access varies by plan, and AI-generated email design remains beta; higher-tier access may apply to data analysis.
Verified against first-party material on 2026-08-02. Plans and beta access can change; verify the linked vendor page before purchase.